I shape and drive product adoption through strategic storytelling and community building.

Creative, strategic product and marketing lead with 10+ years of global experience across startups, SaaS, hardware and NGOs.

Go-to-market | Content strategy | Product launches | Sales enablement | Partnerships | Community building

Available for full-time, contract or advisory roles.

Work and Projects

About me

I’m a senior strategy maker/do-er, communicator and founder. I’ve worked globally with companies and teams to launch products, position software in new and existing markets, optimize cross departmental collaboration, and grow partnerships/developer/vendor communities.

I lead product and marketing teams to uncover the highest-potential opportunities — both operationally and strategically, identifying points for change, then joining the dots to get there — executing fast.

My sweet spot is working alongside Product, Marketing and Sales on the fringes of what is familiar. I distill complex and competing ideas by listening to the world around me, adapting to customer needs, market trends and technological breakthroughs.

I move teams and ideas forward through executive leadership in operational and marketing processes, growth and product strategy, lean execution, and orchestrating diverse skillsets to drive toward a common vision. My own toolbox includes pitching and storytelling, co-creation and executive/stakeholder facilitation, market analysis and research, user design, investor relations, content strategy/creation, and an eye for kind, talented people.

I’ve done this for my own venture backed startup (Commerce.js), open source SaaS, government PaaS, NGOs, and Silicon Valley advertising agencies.